Worldwide brand management
Registering trademarks & brands for clients:
- by a single registration across Europe (EU)
- in individual EU member states (e.g. UK)
- in the Middle East
- in the United States (US)
- in the Far East & Asia
- in Africa
- in North & South America.
Trademark registration strategies
Advice and representation on registration in all countries, all territories.
UPDATE ON UK TRADE MARK REGISTRATION CHANGES: as from 14 January 2019.
Worldwide trademark registration protection
Registration of trademarks: How significant is the cost of getting trademark registration for your brands in the context of your total advertising spend?
How much do you spend advertising & promoting the company names you use to brand the origin of your goods and services in your most important world markets?
How much is your budget for brand registration & protection from infringement & passing off by your competitors in the important markets where your business makes its sales?
How does it compare with your total marketing budget?
Is exclusivity in your badges of origin in the market of substantial commercial value for your business?
If yes, then trademark registration of your brands should be seriously considered. It takes time and expense to build up a loyal consumer base, an investment well worth protecting.
Registering a trademark, and enforcing that registration though legal proceedings, is protecting your brand.
Defending your legitimate rights to use your own trade names & trademarks is vital in the marketplace.
Registered trademark protection: how extensive?
Almost all countries in the world register and protect trademarks. Each national or regional office maintains a Register of Trademarks which contains full application information on all registrations and renewals, facilitating examination, search, and potential opposition by third parties. The effects of such a registration are, however, limited to the country (or, in the case of a regional registration, countries) concerned.
In order to avoid the need to register separately with each national or regional office, WIPO administers a system of international registration of marks. This system is governed by 2 treaties, the Madrid Agreement Concerning the International Registration of Marks and the Madrid Protocol. A person who has a link (through nationality, domicile or establishment) with a country party to one or both of these treaties may, on the basis of a registration or application with the trademark office of that country, obtain an international registration having effect in some or all of the other countries of the Madrid Union. At present, more than 60 countries are party to one or both of the agreements.
European trademark registration
The Community trademark gives its proprietor a uniform right applicable in all Member States of the European Union on the strength of a single procedure which simplifies trade mark policies at European level. It fulfils the three essential functions of a trademark at European level: it identifies the origin of goods and services, guarantees consistent quality through evidence of the company’s commitment to the consumer, and is a form of communication, a basis for publicity and advertising.
To file a single Europe CTM trademark application in up to 3 classes covering the 28 CTM EU countries we offer a total cost of £1,470* (UK pounds) (including official fees).
* This costing excludes VAT (chargeable in addition if we are instructed from within the UK) and bank transfer charges and may vary in accordance with exchange rates current from time to time.
Monopoly brand name rights in commercial markets
Trademark registration factsheets
For details about the benefits of trademark registration, the services we offer and our standard charges please click below to download a factsheet:
Managing intellectual property rights
|· internet||· joint ventures|
|· licensing & franchising||· litigation, arbitration, mediation|
|· patents (licensing, transfer & litigation)||· passing off|
|· trade marks||· unfair competition|
|· computer software||· confidential information|
|· database rights||· defamation & malicious falsehood|
|· employee obligations||· EU treaty regulations|
|· information technology||· music business|
|· know-how & show-how||· copyrights|
|· media & publishing||· designs (registered & unregistered)|
|· technology transfer||· free trade|
|· business & company acquisitions|