Trademarks: Brand identity can be crucial to success in the marketplace. We handle:

  • applications for trademark registration in:
    • the UK-only
    • in the 28 EU member states (“community trade mark applications”)
    • multi-jurisdictional “international” applications (Madrid countries)
    • single non-Madrid territories (e.g. the US)
  • oppositions to applications for trademark registration
  • renewals of trademark registrations
  • devising & policing international trademark protection programmes
  • transferring title to registered trademarks by assignments
  • claims for injunctions & damages in infringement of registered trademark and passing off proceedings
  • proceedings for the revocation of registered trademarks & challenges to validity
  • negotiating & documenting trademark licences and franchising
  • securing & transferring domain names
  • devising & policing domain name clean-up programmes

Efficient pragmatic friendly & reasonably priced

Solicitors authorised and regulated by the Solicitors Regulation Authority of England & Wales under no.62944

Contact us:

My Name is:
My Email Address is:
A summary of my enquiry and what I am looking to achieve is:

Chambers UK rankings 2015/16 for intellectual property

What the team is known for Sophisticated understanding and handling of commercial and contentious matters involving all core IP rights. Highly developed trade mark practice which takes in prosecution and registry proceedings.

Strengths (Quotes mainly from clients)

"Exceptionally good level of knowledge of brand protection."

Notable practitioners 

Robert Humphreys leads the firm's IP practice, and is best known for his extensive experience of trade mark, copyright and designs law. He frequently advises on brands disputes and passing off actions.

Ruth Annand is celebrated for her magisterial authority on UK and European trade mark matters. She focuses mostly on rights management agreements, litigation and registry actions.

[wpmtst-link url="company_website" text="company_name" new_tab class="company"]

Trademark registration for UK, EU, Middle East, Asia brands, company names & logos

We register brands for clients:

  • by a single registration across Europe (EU)
  • in individual EU member states (e.g. UK)
  • in the Middle East
  • in the United States (US)
  • in the Far East & Asia
  • in Africa
  • in North & South America.

Formulate a strategy for your trademarks that stops competitors using the attractive force that should be bringing in business for you alone.

We pursue & defend for clients in the London intellectual property courts enforcement of registrations through registered trademark infringement claims, passing off proceedings, and all IP litigation.

Worldwide brand management is our expertise – advice and representation on registration in all countries, all territories.

Worldwide trademark protection: what’s the point?

Registration of trademarks: How significant is the cost of getting trademark registration for your brands in the context of your total advertising spend?

How much do you spend advertising & promoting the company names you use to brand the origin of your goods and services in your most important world markets?

How much is your budget for brand registration & protection from infringement & passing off by your competitors in the important markets where your business makes its sales?

How does it compare with your total marketing budget?

Is exclusivity in your badges of origin in the market of substantial commercial value for your business?

If yes, then trademark registration of your brands should be seriously considered. It takes time and expense to build up a loyal consumer base, an investment well worth protecting.

Registering a trademark, and enforcing that registration though legal proceedings, is protecting your brand.

Defending your legitimate rights to use your own trade names & trademarks is vital in the marketplace.  

word cloud - branding

How extensive is trademark protection?

Almost all countries in the world register and protect trademarks. Each national or regional office maintains a Register of Trademarks which contains full application information on all registrations and renewals, facilitating examination, search, and potential opposition by third parties. The effects of such a registration are, however, limited to the country (or, in the case of a regional registration, countries) concerned.

In order to avoid the need to register separately with each national or regional office, WIPO administers a system of international registration of marks. This system is governed by 2 treaties, the Madrid Agreement Concerning the International Registration of Marks and the Madrid Protocol. A person who has a link (through nationality, domicile or establishment) with a country party to one or both of these treaties may, on the basis of a registration or application with the trademark office of that country, obtain an international registration having effect in some or all of the other countries of the Madrid Union. At present, more than 60 countries are party to one or both of the agreements.

European registration

The Community trademark gives its proprietor a uniform right applicable in all Member States of the European Union on the strength of a single procedure which simplifies trade mark policies at European level. It fulfils the three essential functions of a trademark at European level: it identifies the origin of goods and services, guarantees consistent quality through evidence of the company’s commitment to the consumer, and is a form of communication, a basis for publicity and advertising.

To file a single Europe CTM trademark application in up to 3 classes covering the 27 CTM EU countries we offer a total cost of £1,470* (UK pounds) (including official fees).

* This costing excludes VAT (chargeable in addition if we are instructed from within the UK) and bank transfer charges and may vary in accordance with exchange rates current from time to time.

Secure perpetual monopoly rights for your brand names in important commercial markets

Trademark factsheets

For details about the benefits of trademark registration, the services we offer and our standard charges please click below to download a factsheet:

Managing intellectual property rights

·      internet ·      joint ventures
·      licensing & franchising ·      litigation, arbitration, mediation
·      patents (licensing, transfer & litigation) ·      passing off
·      trade marks ·      unfair competition
·      computer software ·      confidential information
·      database rights ·      defamation & malicious falsehood
·      employee obligations ·      EU treaty regulations
·      information technology ·      music business
·      know-how & show-how ·      copyrights
·      media & publishing ·      designs (registered & unregistered)
·      technology transfer ·      free trade
·      business & company acquisitions

Efficient pragmatic friendly & reasonably priced


Solicitors authorised and regulated by the Solicitors Regulation Authority of England & Wales under no.62944